Great Yarmouth, often known to locals as Yarmouth, is a coastal town in Norfolk, England. It is at the mouth of the River Yare, east of Norwich.
It has been a seaside resort since 1760, and is the gateway from the Norfolk Broads to the sea. For hundreds of years it was a major fishing port, dependent mainly on the herring fishery, but its fishing industry suffered a steep decline, and has now all but disappeared. The discovery of North Sea oil in the North Sea in the 1960s led to a flourishing oil rig supply industry, and today it services offshore natural gas rigs. More recently, the development of renewable energy sources, especially offshore wind power, has created further opportunities for support services. A Wind power in the United Kingdom of 30 generators is within sight of the town on the Scroby Sands Wind Farm.
The town has a popular beach and two piers.